VVS GEMS

A glistening spectacle of an interview (quite literally); Vasana Ratanasunya and her husband Martin Storaker are experts at merging the pleasures of extravagance and intimacy in what felt like a dive into one of their live sessions for the effortless showcasing of their fine jewellery brand, VVS Gems. Conducted in a way that felt true to their brand’s concept, Vasana and Martin generously treated us to an exclusive look at their latest diamond collections. Although established in their field with admirable reputability and prestige, the pair are not blinded by the glimmer but rather propelled by their values of modesty, honesty and authenticity. VVS Gems was founded on the basis of providing customers with access to fine jewellery and diamonds in the most convenient yet unconventional fashion: online. VVS Gems had initially been Vasana’s pursuit during its early stages, fuelled by a lifestyle of luxury and quality. It was Vasana’s desire and ambition to bring such luxury to an exclusive and intimate customer base; buyers that could eventually establish an online relationship with their supplier and securely purchase novelty, select diamonds and jewellery. Provoked by a pre-existing ardour for fine jewels, Vasana successfully paved a newfound approach for online jewellery businesses; however, with her husband Martin, the powerful team continues to lead this market of innovation and online prosperity, remaining at the top of their game. Their developmental transition into live-streaming sales and pieces on Instagram was introduced by Martin, further enhancing an already thriving business and incentivising the pair to build upon their core values of authenticity, customer satisfaction, luxury and above all else, ensured top tier diamond grading at competitive pricing.

The distinguishability of VVS Gems as a luxury jewellery business is undoubtable; they are distinctive both in operation and identity/values. When asked about their approach to marketing their business, Vasana and Martin reiterated their dedication to preaching authenticity and avoiding contrived business ploys: “We don’t focus that much on the marketing, it comes by naturally... when we present it naturally, the price and quality is so good that eventually people will come by themselves.” The duo stated this approach as the most lucrative and resultantly responsive; an effortlessly binding relationship between buyer and seller. Their Instagram live-streaming sessions invite buyers to view VVS Gems’ striking jewellery pieces for purchase, inclusive of the most rare cuts and types. It is during these live sessions that the pair are able to showcase their exclusively curated collection to potential buyers that will trustfully purchase fine jewels without having seen them in person, atypical of the jewellery industry; and so this is VVS Gems’ unique appeal:

Competitive online pricing with an intimate, personable twist achieved through their live-streaming sessions on Instagram. Luxury is all of a sudden made convenient and instantaneous. We were lucky enough to be shown standout pieces during the interview process, a select few of both Vasana and Martin’s favourites, including a breathtaking, GIA Certified, 1.58 carat pink diamond ring, with the clarity grade: Internally Flawless and full excellent Type 2A, which is one of the purest forms of diamonds in the world heart shaped.

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