MS TUBO

Sandrah’s transition from Global Financial Services to Founder of TUBO, a fashion brand that celebrates African heritage, is a testament to her desire to pursue her passion for storytelling through fashion. While her financial background provided the foundation for building a business, it was her creative ambition that sparked the idea to merge traditional African aesthetics with contemporary luxury. TUBO not only honours her Nigerian roots but also aims to deliver bespoke, handmade luxury pieces that resonate on a global scale.

Empowering women through clothing is at the heart of TUBO’s mission. “I believe what women wear should reflect their strength and individuality,” Sandrah explains. This ethos influences the design process from the very beginning, with each piece crafted to make the wearer feel confident and powerful. Sandrah emphasises the importance of understanding clients’ needs and personal stories, ensuring that every design celebrates the multifaceted nature of modern womanhood. TUBO’s commitment to preserving African heritage is evident in every aspect of its operations. “We incorporate traditional African silhouettes and craftsmanship, sourcing fabrics from local artisans to ensure our designs tell a cultural story,” Sandrah elaborates. By collaborating with local artisans and tailors, TUBO not only maintains traditional skills but also supports sustainable employment opportunities, fostering growth within the local fashion industry.

The process of creating a bespoke piece at TUBO is intimate and collaborative. It begins with a consultation to understand the client’s vision, preferences, and occasion.