DREN ABAZI BRAND

Felice and Dren Abazi’s combined expertise, one in industrial design and the other in performance art, has resulted in Dren Abazi Brand, a fashion label that merges cutting-edge innovation, personalisation, and sustainability. What began as a creative experiment has now evolved into a fashion brand known for its fusion of art and technology, rooted in ethical production. Together, they have crafted a bespoke, made-to-order fashion house that stands apart from traditional fashion models, that turns the fashion landscape upside down.

Their collaboration began with a simple idea: to create unique merchandise for Dren’s fans. “We wanted to go beyond just selling typical artist merchandise,” Felice explains. “We wanted to build something that embodies Dren’s distinct stage presence and artistic vision.” From this idea, Dren Abazi Brand was born—a fusion of Dren’s bold style and Felice’s technical expertise.

Dren’s input extends beyond aesthetics, influencing every design element. His on-stage persona and artistic expression inspire the garments, while Felice brings the designs to life through advanced digital printing technology. “It’s a fluid process,” says Felice. “Dren will come up with a creative concept, and I’ll translate it into prototypes using our innovative tools.” 

One of the brand’s standout innovations is its use of digital printing technology, which allows them to print on fabric within minutes—an approach that vastly reduces the time between concept and creation. “Our fabric starts out white, and with our digital printing, we can finalise a design in a matter of minutes,” Felice explains. “This flexibility lets us experiment with different colours, patterns, and styles on the spot and quickly adjust based on market feedback.”