BWG BAVARIAN WATCHES

Imagine setting yourself the goal of breaking the mould in a century-old industry, while ensuring each part of your business is as local and sustainable as possible and encapsulating the essence of Bavaria. Sounds like a contradiction to most, but may that be exactly what BAVARIAN WATCH (BWG) has to offer. Frank Giese turned his love for timepieces into a new business venture, having over 25 years of experience in industrial design while working for world-renowned companies including Audi and Siemens, he now uses his experience, passion and hometown and becomes one to watch.

Bavaria doesn’t instantly spark a connotation of watches, BWG challenges this notion with their state-of-the-art, sustainable designs, that tell a story worth hearing, one tick at a time. 

“I’ve always had a distinct love for watches, and one day I decided I wanted to make one for myself, this spiralled and now I find myself launching my very first watch with BWG”, says Frank. As the name suggests, BWG encompasses everything unique and traditional to the region and aims to put Germany back on the map for watch-design. You can expect the highest level of German precision and craftsmanship blended with a unique and durable design, laced with various subtle nods to Bavaria. “When I first started researching watches, I found out the first portable watch was made in Nurnberg and dates back to the 16th century before they all moved to Switzerland and established the now well-known industry there. I wanted to bring this tradition back to Germany. Our watches represent what it means to be a Bavarian. Munich might not be as thrilling as many other cities, yet it has a rich tradition for handmade design, contemporary art such as Jugendstil, which originated from Munich and it is one of the most multicultural cities in Germany. It is truly a region of contrast, on the one hand, you have the high-tech spacecraft centres and industries this is at odds with the idyllic landscape of mountains and lakes. This blend of dissimilarity is at the heart of BWG and undeniably a part of our DNA”, says Frank. The dial and glass alone encapsulate all these different facets with the roughness of the glass repressing the rough mountainscapes and the polished edges of the iridescent glimmer of the many lakes local to the region. The launch model, the Bavaria, is modern, yet traditional, sustainable in every sense of the word and offers the highest quality watch design at an affordable price.