THE COACH BAGEL SHOP IN SINGAPORE
Coach teams up with Two Men Bagel House for a New York-inspired pop-up in a Singapore shophouse
Head to the American fashion house's Bagel Shop in a shophouse at trendy Duxton Hill for limited edition bagels. Yes, it's fashion and food.
In partnership with Coach.
You can always trust Coach to bring a slice of the Big Apple to the Little Red Dot in the most fashionable ways possible. After last year’s nostalgia-tinged Tomorrow’s Vintage pop-up in a Kreta Ayer conservation shophouse, the classic American label is back with a second concept.
This time, Coach is teaming up with Two Men Bagel House to showcase the quintessential flavours of New York City. Located in another shophouse, this time in Duxton Hill, the pop-up features decor inspired by a traditional bagel shop.
The limited-edition menu (yes, there will be actual food) will feature four exclusive “designer” bagel combos bursting with iconic NYC flavours, complete with one-of-a-kind Coach packaging. For example, the Big Apple Red Dot comprises apple pie cream cheese with almond crunch while the 1941 Catch (a reference to the year the fashion marque was founded) is a citrus house-cured trout bagelwich with plain cream cheese and fennel. The bagels are only available to go, just like how busy New Yorkers have it, of course.
Taking centre stage within the concept store itself is Coach’s Spring 2022 collection, an exuberantly cheerful reimagination of American classics by chief creative officer Stuart Vevers, through the lens of the zeitgeist of today. Think A-line shift dresses, skater-friendly boxy tees and elevated streetwear ensembles such as calf-length board shorts paired with insouciantly breezy anoraks and bralettes underneath.
To score a set of stickers for free, be sure to try your hand at the Coach’s Bagel Shop game. Simply pick your favourite bagelsona and get it to run, hop and jump to accumulate sufficient Coach coins for your sticker reward. Who knows, if you master the game, you might just walk away with the grand prize of a bag too.
The pop-up Coach bagel store will run from Apr 9 to May 8 at 39 Duxton Hill, from 12 to 9pm. Closed on Mondays.