Burberry by Daniel Lee

Lee can have a bit of fun, but he’s also very serious about branding and exactly how it can radiate fashion appeal far beyond the mere stamping of logos on everything. The evidence is in the message he delivered at this show on the back of his redesign of the Burberry Prorsum medieval knight on a charger. It was blown up like a flag on a white dress. The shape of the graphic dynamically signals “trad with mod,” and it’s catchy.

But the main point about it is the color. It’s a vibrant blue. So is the type that Burberry now uses. So were the multiple window-pane check coats, a sweater, a big cozy wrap that Lee showed one after the other. Soon, it dawned on some of the audience that it was also sitting on plaid blankets in the very same blue. Then the other half of the audience became very envious, because they weren’t, and they suddenly really wanted to be.

Then you realized: a Daniel Lee color phenomenon was taking place right there and then. He did it before to such an extent that the whole world copied it. Now, though, it’s certain: blue is the new green!

Images courtesy of Filippo Fior.